Matt Clark, Internet Entrepreneur

Matt Clark has launched several online brands and has lead hundreds to a path of financial freedom... and he's fly's planes for fun... because he can!
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Matt Clark, Internet Entrepreneur

Matt Clark has launched several online brands and has lead hundreds to a path of financial freedom... and he's fly's planes for fun... because he can!
Discover How To Tap Into
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For An Unlimited Supply Of Customers!
Here's Why I'm So Determined To Help You Succeed!
Here's Why I'm So Determined To Help You Succeed!
(It All Begin When My Car Broke Down In The Middle Of The Desert... 2,500 Miles From Home)
(It All Begin When My Car Broke Down In The Middle Of The Desert... 2,500 Miles From Home)
So about 12 years ago, I had what most students would call a “postgraduate” nervous breakdown. 

I just finished school and had absolutely no idea what I wanted to do with my life. And I remember taking a walk that day thinking to myself, I’ve never been more scared in my life than I am right now…
And I was scared because I didn’t have the answers… and for the first time in my life no one was going to give them to me. I felt completely alone at that point.
And I just kind of remember sitting there thinking what now? 

What do I do with my life? 

And I was watching all my friends get jobs and they seemed happy, but I just wasn’t ready. I really didn’t want to commit to anything at that point.
You see, the reason I was finding it so difficult to make a decision is because I knew that no matter what career path I chose, I wanted to be happy, and that whatever I did would also make a positive impact on the lives around me.
So I took some time off to try and figure it all out, and after a couple more years of doing nothing I thought OK this is getting ridiculous, I got to figure something out… but I can’t just sit around and do nothing with my life.
I decided to move to California with $800 to my name...
I always wanted to move to California. For some reason, I just always thought it would be really cool to live there.
Growing up NY was fun, but man the winters were awful, and the weather was just really crappy most of the year… And seeing that I had family in California who offered to put me up, all I really had to do was drive across country and get a job.
So I asked my best friend at the time if he wanted to take a couple weeks off and keep me company on the journey. 

Well, he wasn’t really doing much at the time either so he as you can imagine he jumped at the opportunity… and within about 2 months the day arrived where we were going to finally do it. I was finally leaving home.
The car was packed and ready to go the night before...
I said goodbye to my family and friends which was the hardest thing I ever had to do. 

I’m really close to my family, so leaving them for the first time was tough. But nothing was harder than saying bye to my Mom. That was hard. My Dad passed away when I was 16 years old, and because of that we all grew really close to my Mom. 

She devoted her life to making sure that we would keep moving forward, and I’ll never be able to repay her for everything she did for me.  
So as we pulled out my driveway that morning, I remember looking through the rear view mirror of the car and I couldn’t stop staring at my house, and it just kind of got smaller and smaller in the distance… until finally it was gone.
I remember thinking “WOW” I actually did it. I spoke about it doing for years, it was always my dream to move across California, but I never thought I actually would. 

It was such a milestone in my life, and it was at that very moment that I realized I’m up for the challenge. I am OK with whatever life throws my way, and I’m going to make the most of it. That was the moment I knew I was OK with taking risk.
We had the route all planned out...
From NY we headed straight to Chicago, where we spent a couple nights. We left Chicago and drove straight through Iowa and Nebraska before shacking up with a couple of ski bums in Colorado for the night. 

After Colorado, we headed south until we hit the Grand Canyon, spent a couple days there… before heading to Vegas, (you got to do Vegas on a cross country trip) and by the time we got there I had about $250 left.
And today I look back to when I was 22 years old thinking how the HELL did I pull off a 2 week cross-country trip on $800, but we did. A lot of cold nights camping out, but I’m an outdoors type so we had a great time doing it.
So we were in Los Vegas, and we just said good-bye to our friends there before beginning the final leg of our journey. It’s about a 4-hour drive to Los Angeles and if you’ve ever done that trip, then you know it’s barren dessert the entire way. Nothing for about 250 miles.
So we headed off, and within about 1 hour into the trip somewhere along route 15 the engine in my car dies. Here we are in the middle of the dessert, 2,500 miles away from home and the catalytic converter on my Subaru decides it’s had enough. 

I had about $200 left which was just about enough to get a truck to come out and tow us back to Vegas…
And then the bill came… $2,000 it was gonna cost me!
I remember sitting there at the garage, no money, no car, my entire life packed up, I didn’t have a job waiting for me in California, and I just sat there and thought this must be a sign…
So I called my mom, and told her what happened, and of course the first thing she says is “why don’t you just come home… maybe it wasn’t meant to be”.
And I thought… “you know what… it would be so easy to just get on a plane and turn around and go back to what was comfortable and easy, and stress free"… and I had two choices that day that were going to literally determine the rest of my life. 

I could either take the easy way out, and run back to my comfort zone, or I could fight to get ahead and make a real name for myself.
So I decided to sleep on it, and I woke up the next morning, and without a moment’s hesitation, I thought no way… I’m doing this.
I called everyone I knew… family, friends, and asked to borrow money so I can fix my car and get to California. And it was embarrassing, asking for money but I was so confident in my ability to succeed that I didn’t hesitate for 2 seconds to do whatever it took to get to California.
It wasn’t just about getting there, it was about realizing my dream…
it was about moving forward in life and not looking back. It was about pushing myself and deciding right there and then that I didn’t care what obstacles life threw at me, because I was going to overcome them.
I needed to prove to myself that I could it, and that nothing was going to hold me back. 

Moving away from home with literally the shirt on my back represented a much bigger picture… it defined who I was, and I proved to myself the day I arrived in LA that I could do anything I wanted.
And the reason that I’m sharing this story with you today, is because we’re all faced with major life decisions every single day, and 9 out of 10 times things don’t always go our way, but the choices we make and the ability to overcome even the most challenging of obstacles, defines who we are and it paves the way for bigger and better accomplishments.
People often ask me, how did I get to where I am today in such a short period of time, and I have to dedicate much of my success to keeping an open mind. I really think that’s what’s done it for me.
I’m a “YES” guy, unless there’s a REALLY good enough reason for me to say no...
And when you say YES enough times to new ideas and new business concepts, you learn more in a few months than most learn in a lifetime.
And that’s what being an entrepreneur is all about. It’s about saying "Yeah, why not, let’s try that"… and if it doesn’t work, you try something else. 

But you have to try and you can’t be afraid of failure… and if you do fail, fail quick and move on. But you got to move on, because life is too short to sit around and dwell on what didn’t work.
And eventually the penny will drop, and one of your thousand ideas will finally take off, but you have to try, and you have to keep trying.
Keeping an open mind will help you get through those time periods in life where everything seems to be against you and you feel like giving up.
I believe if you tackle life head on with a positive mindset and YES approach that you will go far, and I think I owe a lot of what I’ve achieved to that approach.
In 2005 I met David Hockley...
We were both working in the same city for 2 different financial companies. We were on the sales side of the business and we did quite well for ourselves.
But after a few years of both of us working for other people, David approached me and said “hey, what do you think about starting our own financial firm”, and I was like "I don’t know man, I’m pretty comfortable here, I’m making great money, it’s a big risk".
But over the next couple of months his question really played on my mind, and although I was comfortable and made a great income, I realized that I wasn’t as happy as I probably should be.
I was actually starting to get really burnt out, and it was getting to the point where I was sick of making someone else money… and I thought back that day on the side of Route 15 in the middle of the desert with no money, and I thought you know what why not! What’s the worst that could really happen…
I remember speaking to my wife about it and she was like Matt, you know you got to do it. If you don’t, you’re going to regret it.
I called David and said “I’m IN, Let’s do it!"… And within a few months we opened the doors with about 5 employees.

We invested everything we had into this business, and right out of the gate the money was flying in left, right and center... The markets were on a roll, and we just kept plowing everything we made back into the business. 

Within 6 months of starting company, we were up to 50 employees. Life couldn’t have been better!
Until the worlds WORST financial recession hit in 2009, and as quickly as we built our business from the ground up, we practically lost it overnight.
Letting go of 30 employees in 1 week was the hardest thing I ever had to do...
It killed me… I mean, it really devastated me!
Not to mention how embarrassed I was. One minute you’re on the top of the world, the next minute your competitors were right about you all along (I think they were literally taking bets we wouldn’t last longer then 6 months). 

It was just an awful feeling.
I remember sitting in my office that day thinking there has to be a better way. I can’t allow this to ever happen again. Running a business shouldn’t be this volatile.
So David and I sat down together that evening and started brainstorming ways to get our business going again, and he asked me what I thought about Digital Marketing, which at the time I knew nothing about.
Most companies today barely know how to manage a digital marketing strategy, so you can imagine how foreign it was in 2009.
He went on to explaining the benefits of it, and how it could help build stability into our business so of course I was interested especially after what just happened.
I was open-minded to anything...
So we hired a marketing consultant to go through setting up a digital marketing campaign, and we decide that email marketing was the best place to start.
And within a couple of weeks we were ready to send our first mass email.
We must have spent days preparing the email, making sure the headlines were in the right place, the images were professional enough... we were just really getting worked up over making sure it was perfect!
And I remember the very moment we hit the send button for the first time… It was March 16th, 2009 at 2:37PM. 

We sent out a campaign to about 3,100 people selling Investment Property In Spain, and within minutes we must have had about 300 people open and read the offer.
300 people saw our investment property campaign in 10 minutes!  It used to take us an entire month to get through to 300 people on the phone, and we just did it in 10 minutes.
And I'll never forget how excited we were over this. It wasn’t the fact that we sent out an email that we were jumping for joy over; it was the fact that we sold three properties that week from a single email campaign.
We made $45,000 in 2 days from that single email...
So we sat down with our marketing consultant and we were like "that was awesome, let’s do more!"
We set up another campaign for the next week, and over the course of 5 days, we brought in another $50,000. 

And I love telling this story because no matter how many campaigns I’ve built for my clients; nothing will ever be more exciting than my very first campaign.
As you could imagine, we were hooked. And we completely restructured our business to make sure digital marketing was incorporated throughout 100% of the sales funnel.
And what started as a simple email campaign, quickly grew into automated dynamic distribution sequences, we had several paid traffic sources driving leads into each of our sales funnels, and before we knew it, we had built a fully automated digital marketing solution that handled everything from lead generation to closing the deals themselves in quite a few cases.

We went from the news guys on the block in 2008 to number 1 in sales for all major insurance providers by 2013.
We sold over $300,000,000 worth of products in about 5 years.
But it wasn’t how much money David or I were making that excited me, it was how much my employees started making from applying the same digital marketing strategies to their business.

And that was the most rewarding part about the whole experience...

Everything that we tried and tested as a company over the next 5 years, was passed down to our team so that they too can enjoy the same experience and financial freedom that both David and I got to enjoy.
And that was so important to me, because I was able to make such a big impact on their lives, which helped them to make an even bigger impact on their client’s lives.
Showing them how to flood their business with clients was the most rewarding and satisfying part of the whole job for me.
They never imagined in a million years that they would be able to set up their own automated marketing campaigns that were capable of generating them clients on demand. 

They couldn’t believe it!
And yeah, the money was good... but it wasn’t just about the money.
It was about building something special, it was about all of us living our dreams and achieving true financial freedom.
So at the end of 2013, we were made an offer for the business that we just couldn’t refuse, and although it was really hard to say goodbye, we knew deep down inside that our passion was in helping others grow their business the same way were able to grow ours in such a short period of time.
We didn’t want to be tied down to just 1 business anymore. We wanted to help other businesses now… we wanted to help them enjoy the same level of success that both our employees and ourselves got to enjoy.
David and I thought, how cool would it be to apply the same digital marketing strategy to other industries, regardless of what products and services they sold.
So we created a system called The Digital Accelerator which is the exact system that we used, and we’ve now helped over 200 different businesses achieve their profit goals… and that is something I am really proud of.
Yes, I feel incredibly blessed for everything I have, but I think the decisions I made throughout my life and my determination to succeed is what really got me here today… and of course a loving wife.
My wife supported me 100% throughout this incredible journey...
I owe so much to her for just being there for me, and helping me get through those never-ending challenging days where I just wanted to give up.
But it’s paid off, and the real reward is just being able to have fun in life, and not be a slave to your business… to be able to pack up and travel wherever you feel like going whenever you want, and not having to worry about your business come to halt every time you leave.

And that’s what the automation aspect of the business allows.
Ever since I was a teenager, it was a dream of mine to be able to take my Mom to Italy, and just last year we finally got to do it. We were able to take 3 weeks at our own pace and just visit her favorite places, and I can’t even begin to tell you, that satisfaction you will experience when you get to do all of these great things for other people. It really does put the biggest smile on my face.
I guess the biggest reason behind why I’m so passionate about working with others to help them get their business off the ground and where it needs to be, is because I know the feeling of what it’s like to feel lost and stuck, and when I needed help, people were there for me, and I feel that I now have an opportunity to give back, and help others the same way they helped me.
And when I’m able to help my clients live their life the same way I’m able to live mine… that’s when I know I’ve done my job.
Copyright 2018 - Matt Clark Online - Ideation Incubator Ltd.